APARTMENT ConNeXTion LISTING ORDER FORM DETAIL INSTRUCTIONS    FAX: 608-784-5535

The table below provides information, terminology definitions, and questions to help assure that your

Listing Order Form includes enough information for us to write the most effective marketing text.
Once we have set up your listing it is easy and convenient to run it again upon your next vacancy notice.

Just contact us with any changes (date, rent, improvements, etc) for website and next issue publication.

PROPERTY ADDRESS

Listings with on-site management offices usually use the office street address.

All others use the rental unit mailing address.

AREA

The local area section tab name (North, South, East, West, Central, etc) – Leave blank if unsure.

APPROXIMATE SQUARE FEET

This is very important because as part of the renter’s comparison value perception. It is the total interior space between common and exterior walls defining the unit.
If you do not know the approximate square footage, we will be glad to pace off exterior dimensions when we take the photo (if the unit size is readily apparent from the outside). Otherwise, please measure.

# of ROOMS

Fill in the number of Bedrooms and Bathrooms and check any additional rooms.
Dining Area = The eating table space is between the kitchen and living room without defined walls.
Dining Room = A classic formal dining room with some partition walls separating it from the living room.
Porch = A screened or 3 season porch, do not check if the porch just a covered area at the entrance.

UNIT TYPE

Refers to the living unit, not to the building.

Apartment = Single level unit in a 3+ unit building

Ranch = Single level building

Townhouse = 2-story living unit in a 3+ unit building

2-Story = 2 living unit levels fully above grade

Duplex = A building with just 2 living units

Split-Level = 2 levels, one partially below grade

House = A building with just one living unit

Multi-Level = 3 or more distinct levels

Lower = Unit is on the ground floor

Upper = Unit is above the ground floor

Balcony/Patio = The unit has a direct –access attached private outdoor area. Applies to any unit type.
An apartment with balcony/patio checked will be designated as a “Garden Apartment”

KITCHEN

Eat-In = Room for kitchenette set in kitchen.

L = Counters/ appliances on 2 connected sides

Open = Open to the living room area

U = Counters/appliances on 3 connected sides

Closed = Walls separate it from the living room area

Galley = Counters/appliances on opposite sides

NAME/AREA

Use the name of the apartment complex or building (if any) or the neighborhood or subdivision name (if any).

TELEPHONES

Be sure to write the phone numbers carefully and very legibly.

The descriptive text sections are important because they motivate the renter response for showings.
Please mentally walk through the unit and note relative room sizes, storage, carpet condition and color, any new or newer unit improvements or appliances, and any items that may appeal to a particular renter’s lifestyle preferences.
Think about all the things past tenants have said that they really liked about living there.
We want to identify any and everything that can set your unit apart from the competition in meeting a particular tenant’s personal lifestyle preferences – such as accommodating their existing furniture or wardrobe investment. Please comment on things like:
• Extra storage space or walk-in closets, built-in hutch or bookcases, or extra-wide bathroom vanity space or 2^nd bath sink...
• Décor - carpet & flooring colors, fireplace, natural woodwork, 9’ or vaulted ceilings, bay windows, alcove or extra floor space...
• Recent upgrades (flooring, cabinetry, appliances, bathroom fixtures), cable or satellite wired, ceiling fans, etc…
• Exceptional views, natural lighting for plant lovers (number of unit sides with window exposures or southern exposure)…
• Outdoors & recreation – great yard, close to parks or recreation facilities, proximity to community facilities and highways…

We are looking for things to help us write a great positive unit description with enough information for a renter prospect to say:

“Hey, this could really work for me. I’m putting this one on the top of my list for showings.”
Then they are likely to call you, not with 20 questions, but to simply schedule a showing appointment.

You do not have to write the complete or exact description marketing text (unless you want to).

Please just give us enough information to best accomplish our primary task for you –

Writing your marketing description to motivate showing appointments with truly interested renter prospects.

We use the following relative room sizes as the standard in writing descriptive text.

LIVING ROOM

An average living room furniture grouping area is about 12x12

Large = 12x14

Grand = 12x18 or larger

BEDROOMS

An average bedroom is about 12x10

Queen size = 12x12  up to 12x14

King size = 12x14 or larger

Grand = 12x16 or larger

CLOSETS

Large = 6’ or more of hanging space

Extra Large = more than 8’ of hanging space

As you mentally walk through the unit, be sure to note the following:

KITCHEN

Cabinets: Light wood, dark wood, painted, laminate?

Storage: Pantry or broom closet?

BATHROOM

Larger than 6x5 or partitioned?             Linen closet?

Vanity: Double sinks or 3’+ vanity width?